Company Description

CPQi provided platform implementations for the financial market in the Americas, including portals, digital channels, workflow tools and specialized systems such as Calypso, Finastra, Findur, Murex, Temenos, Moody`s ServiceNow, Salesforce and Pega as well as DevOps, artificial intelligence, and digital transformation services before they were acquired in 2023. We helped them grow 2.5x, adding an additional $12 million to their annual revenue.

Services Used
  • End-to-end Content Management

  • Content Production Across Written, Video, and Socials

  • SEO Management

  • Lead Generation

“Their openness and transparency are impressive. The work quality has been exceptional.”

Feedback from Clutch: Ledger & Ink’s services have helped increase client engagement and feedback. The team has weekly touchpoints and is transparent with their activities

BACKGROUND

Please describe your company and your position there.

Chief Sales Officer CPQi, IT Services company and digital transformation

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fintech Content Marketing Ltd, and what were your goals?

To improve and enhance our digital presence

SOLUTION

How did you select this vendor and what were the deciding factors?

A combination of web, digital content, LinkedIn and high quality video content

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

A budget was set up each deliverable outlined in a project plan. This was a rapidly evolving project and required weekly touch points

How many resources from the vendor’s team worked with you, and what were their positions?

4 marketing and video production

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased client engagement and feedback

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

Their openness and transparency are impressive. The work quality has been exceptional.

Are there any areas for improvement or something they could have done differently?

None comes to mind

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